Selling a Home During COVID-19: Tips for Realtors

May 07, 2020
Top tips for selling homes during the coronavirus pandemic.

It's no secret that COVID-19 has affected the way we typically conduct our business. The jury's still out on whether the foot bump has replaced the handshake, but the head nod and elbow bump are working for most! 

Although the landscape of the real estate industry might look different than it has in the past, people are still buying and selling homes. There are several ways you can still be successful while adjusting to the current environment and keeping your clients’ health and safety top of mind.


In-Person Meetings

Meet at the property. When showing homes, consider having your client meet you at a home or follow you to a home they wish to tour instead of driving them inside your vehicle.

Keep the area clean. If you do host an open house, do make sure you have hand sanitizers at the door to reduce the risk of contracting or spreading the virus and discuss cleaning after the event with the seller. Your sellers may ask you to pre-screen visitors to make sure they haven’t traveled recently. Check with your qualifying broker on any policies you should adhere to as well.  

Digital Tools

Take advantage of video tours. Some sellers are reluctant to allow open house events, so they limit their exposure to the coronavirus. Have you considered a video tour of the home or other virtual ways to get exposure for your listings?

Don’t forget our Single Property Sites not only offer an open house flyer, but also a website you can easily post on Facebook. They even allow for videos inserted from Vimeo, YouTube, or a Matterport 3D tour.

Encourage hybrid closing. Our hybrid closing platform allows homebuyers to preview and e-sign documents prior to their closing appointment, helping them to get in and out quicker than they normally would. This means more time can be spent at home.

Follow-Through with Buyers

Follow up with your buyers promptly. Buyer traffic is lower with the outbreak, but that means you have serious homebuyers coming in. Because of the provisions put in place, many potential buyers are holding off on their home search. So, if your clients are still working to purchase a home at this time, it’s safe to assume they are serious about it.

Are you engaging and following up with your potential clients? Are they pre-approved? If not, send them to us and we’re happy to get that done!   


As always, we appreciate your support during these trying times. We’re confident that as a team we can weather this outbreak together. Contact a local mortgage expert in your area today to learn more.