Lisa Fenske is a HousingWire Marketing Leader!

July 01, 2021
The inaugural award was given to the top housing & mortgage industry marketing professionals nationwide

We are excited to share that our talented marketing leader, Lisa Fenske (SVP – Marketing & Communications) has been recognized as one of HousingWire’s Marketing Leaders for 2021. This is the first year for this prestigious award, which was given to the top 50 marketing professionals in the housing and mortgage lending industries.

"2021 was the perfect year to roll out the Marketing Leaders award program," says HW Media Director of Marketing Caren Karris. "The last year has thrown marketers, including myself, its fair share of curve balls and these 50 individuals embody what it takes to think strategically and move quickly to drive success for their brands and businesses."

Lisa was selected by HousingWire’s Selection Committee based on:

  • Her professional achievements at Waterstone Mortgage
  • Her contributions to the overall housing economy
  • Her leadership of a high-performing marketing team
  • Her client impact and personal success over the course of her career

"The housing sector is driven by sales and marketing agility and execution. The successful market-share leaders consistently demonstrate a commitment to marketing strategy, superior communication and a passion for the technology that builds relationships and closes transactions," says HW Media CEO Clayton Collins. "The Marketing Leaders award recognizes the CMOs and marketing executives who drive outsized business outcomes, transform brands and make everyone around them better.”

During her time at Waterstone Mortgage, Lisa has played an important role in expanding the marketing team and has contributed to countless initiatives that have grown our business and helped us serve even more homebuyers.

“Lisa’s leadership has been instrumental to the growth of the marketing team and essential for Waterstone Mortgage’s success in the last decade,” says Waterstone Mortgage President & CEO Jeff McGuiness. “She is highly respected by her peers and her team, and she brings a level of expertise that has proven invaluable to our organization.”

Lisa is also well-known as an esteemed manager who is dedicated to the professional growth of her team members.

“I’ve had the honor of working with Lisa for nearly six years, and she is one of the most talented, smart, and effective marketing leaders I have ever known,” says Waterstone Mortgage VP – Marketing Ericka Smith. “Her knowledge of the industry, her drive for finding the best marketing solutions, and her ability to connect our mission – as a marketing team – with Waterstone Mortgage’s overall goals is exceptional. Lisa is also an amazing manager, respected mentor, and someone who every professional should aspire to be.”

Lisa has more than 20 years of experience in marketing; ten of these have been with Waterstone Mortgage. She has her Project Management Professional (PMP) certification and her Accredited Mortgage Professional (AMP) certification from the Mortgage Bankers Association’s School of Mortgage Banking. She was honored as “CMO of the Year” by the Milwaukee Business Journal in 2019 and was named a “Woman of Influence” by HousingWire in 2020.

Outside of work, Lisa is also actively involved in the American Foundation for Suicide Prevention, which is near and dear to her heart. She is also a member of the Board of Directors for Habitat for Humanity of Waukesha County.

Join us in congratulating Lisa on her HousingWire Marketing Leaders award!